The Mike Joyce Approval Rating: from India to Eritrea

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Facebook Ad
Over the past year or so, the Facebook Ad Platform served up over 600 million advertisements with my face on them. Frightening, huh?

Imagine how I feel.  Imagine how my family feels.  Yikes.

My ads have been seen by at least one person in every Facebook-eligible country in the world. Often many times…to millions of people. One particular campaign contained one country-specific ad for 211 different countries around the world. From February 19, 2011 to January 30, 2012 these ads inexplicably served 273,371,662 impressions, delivered 236,520 clicks, and directly influenced 345,930 likes of my Facebook Page.

All of these ads had an identical look (see above right) with the exception of the country name I was targeting. And the call to action was very simple and to the point. CLICK LIKE. Click Like, NOW! Join “the team.”  I’m not really sure anyone was aware of which “team” I was referring to. But, neither was I. Moving right along…

Interestingly, not every country likes me the same. In fact, some seem to find my face downright repugnant.  To illustrate this, I have created a metric which will surely be scrutinized by wet-blanket statisticians, but still fun for the rest of us. Especially me.  To that end, it’s modestly named The Mike Joyce Approval Rating.

And the formula is quite simple…

Page Likes/Ad Clicks = Approval Rating

While it is not a pure science, I decided a good indicator of “approval” from a specific country would be the amount of clicks which actually converted to likes.  Thus, I analyzed the hundreds of thousands of clicks and likes and calculated the Approval Rating for each each country. To make this analysis slightly more scientific, I eliminated all country-specific ads which had less than ten clicks.* Of course, fearing rejection by my own countrymen and women, the ads did not run in the United States.

The Mike Joyce Approval Rating

The Most TMJ Friendly Country

India: 11,233 Clicks, 13,454 Likes (120% Approval Rating).

The Rest of the Top Ten:

2.   Taiwan (105%)
3.   Saudia Arabia (104%)
4.   New Zealand (103%)
5.   South Korea (100%)
6.   Portugal (98%)
7.   Qatar (98%)
8.   Romania (98%)
9.   Hungary (97%)
10.  Israel (97%)

The Most TMJ Unfriendly Country

Eritrea:  2370 Clicks, 350 Likes (15% Approval Rating).

The Rest of the Bottom Ten

180.  Gibraltar (19%)
179.  Tuvalu (20%)
178.  Comoros (22%)
177.  Sao Tome and  Principe (23%)
176.  Equatorial Guinea (24%)
175.  The Gambia (25%)
174.  Kiribati (25%)
173.  Falkland Islands (26%)
172.  Somalia (27%)

*Aland Islands, American Samoa, Andorra, Australia, Austria, Belarus, Belgium, Bermuda, British Virgin Islands, Canada, Cayman Islands, France, Guernsey, Hong Kong, Ireland, Italy, Jersey, Liechtenstein, Luxembourg, Macau, Netherlands, Puerto Rico, San Marino, Singapore, Spain, Sweden, Switzerland, United Kingdom, US Virgin Islands, Vatican City.

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